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SCANDALOUS
BLOODLINE LIES
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Upscale Promotions & Entertainment, Inc.
Presented by Executive Producer
Malik Davis
Written & Created by Del Rivers
SCANDALOUS:
BLOODLINE LIES
A Vertical Micro-Drama Series
"He saw her face in the family photo on the boy's phone.  Smiled. Said nothing.  Excused himself.  Locked the bathroom door.  And dialed the number he hadn't called in twenty years."
Romance & PowerSecrets & BetrayalVertical Micro-Drama60 Episodes
When Michael's daughter brings home her boyfriend, Michael silently recognizes the boy's mother as Renee — the married woman who got pregnant during their affair 20 years ago and refused a DNA test. Now Michael must force Renee to face the truth before their children's relationship goes too far, while both of them fight to keep their spouses from discovering the secret that could destroy two families.
9:16 Vertical
60 LOCKED
60 Seconds
4 Standing
Invisible Danger
The audience sees Michael panic. The kids do not. Renee does not know why he is calling. The danger stretches instead of exploding too soon.
Six-Person War
Two marriages, one buried pregnancy, one DNA test. Every character has something to lose — and the truth destroys all of them differently.
Real-World Source
Inspired by a viral story with 7M+ documented views across platforms — with zero paid promotion.
Mobile-First Format
9:16 vertical, 60-second episodes, 60-ep arc — engineered for scroll culture and binge retention.
The Players

Lead Characters

Six people. One secret. Every character is a loaded gun pointed at someone else.

LEAD — THE PATRIARCH

MICHAEL REED

Married to Tonya. Father of Jada. Michael is a man who buried a mistake and called it survival. When Darius shows him Renee's photo, Michael realizes the past is sitting in his living room holding his daughter's hand.

Character Arc

From denial to devastation — he waited 20 years because the truth was inconvenient.

Audience
Primary: 25–44 Black women. Secondary: Drama fans 18–54.
Audience Engagement Potential
85%
LEAD — THE GHOST

RENEE COLE

Married to Calvin. Mother of Darius. Renee protected her marriage by refusing a DNA test. She has lived 20 years inside that decision. When Michael calls, she is defensive — then he tells her their children are dating.

Character Arc

From victim to power broker — she thinks silence equals protection.

Audience
Primary: 30–50 women. Secondary: Revenge drama fans.
Audience Engagement Potential
78%
LEAD — THE DAUGHTER

JADA REED

Michael's daughter. Darius's girlfriend. Jada is in love and expects Michael to respect her choice. She does not know her father recognizes Darius's mother — or what that recognition means.

Character Arc

From bliss to horror to the hardest choice of her life.

Audience
Primary: 18–35 women. Secondary: Romance drama fans.
Audience Engagement Potential
90%
LEAD — THE CATALYST

DARIUS COLE

Renee and Calvin's son. Darius fully believes Calvin is his dad. He is proud of him. Calvin raised him. Calvin shaped him. He is the innocent center of a storm he didn't create.

Character Arc

From devoted boyfriend to a man whose identity may be a lie.

Audience
Primary: 20–40 men and women. Secondary: Thriller fans.
Audience Engagement Potential
75%
SUPPORTING — THE WIFE

TONYA REED

Michael's wife. Jada's mother. Tonya is not involved at first. She slowly notices Michael acting different after Darius comes over. She is the last to know — and the first to act.

Character Arc

From loyal wife to the most dangerous woman in the room.

Audience
Primary: 28–45 women. Secondary: Thriller fans.
Audience Engagement Potential
72%
SUPPORTING — THE HUSBAND

CALVIN COLE

Renee's husband. Darius's father. Calvin does not find out early. He senses Renee is hiding something, but she throws him off. His suspicion builds slowly over many episodes.

Character Arc

From trusting husband to a man whose entire family may be built on a lie.

Audience
Primary: 30–50 men and women. Secondary: Family drama fans.
Audience Engagement Potential
68%

60 Episodes.
One Devastating Truth.

SCANDALOUS: BLOODLINE LIES is a 60-episode vertical micro-drama series. Each episode runs 60 seconds, designed for mobile-first consumption. The full arc is pre-written, production-ready, and built for binge retention — with a cliffhanger every single episode.

Ep 1–10
The Photo & The First Call
Michael meets Darius, recognizes Renee in a family photo, and calls her from the bathroom. Renee is defensive and clueless — until Michael explains their children are dating.
Ep 11–20
The Silent War
Michael tells Jada to slow down with no explanation. Renee warns Darius. Calvin grows suspicious. Tonya finds Renee's name on Michael's phone.
Ep 21–30
Pressure From Both Homes
Tonya confronts Michael. Calvin checks Renee's phone. Jada considers moving in with Darius. Michael and Renee meet in person. Renee cannot say Darius is not Michael's son.
Ep 31–40
The Affair Surfaces
Tonya follows Michael and sees him with Renee. Michael confesses the affair. Calvin questions Renee. Jada leaves home. Michael tells Tonya Renee was pregnant.
Ep 41–50
The DNA Question Explodes
Tonya realizes Jada may be dating Michael's child. Darius learns the truth. Renee refuses the DNA test again. Jada and Darius book the test themselves.
Ep 51–60
Bloodline Reckoning
All six sit in the clinic waiting room. The results arrive. Darius is not Michael's son. Then the second page: he is not Calvin's either. Marcus enters. 'Tell them why you put my son in Calvin's house.'

Built for the
Scroll Generation

Every episode is engineered for vertical mobile viewing — 9:16 aspect ratio, 60-second runtime, cold-open hook in the first 5 seconds, and a cliffhanger that makes skipping impossible. This is not television adapted for phones. This is drama born in the feed.

📱
9:16 Vertical Format
Native to TikTok, Reels, YouTube Shorts
60-Second Episodes
Maximum tension, zero filler
🎬
60 Episodes Pre-Written
Full arc locked, production-ready
📍
4 Standing Sets
Lean production, high output
🔥
Cliffhanger Every Episode
Engineered for binge retention

Read the Scripts

SCANDALOUS: BLOODLINE LIES
"MEET DARIUS"
written by
Del Rivers
Upscale Promotions & Entertainment, Inc.
FADE IN:INT. MICHAEL'S LIVING ROOM — EVENINGMichael opens the front door. JADA stands with DARIUS.JADADad… this is Darius.Darius extends his hand.DARIUSMr. Reed. Good to finally meet you, sir.Michael shakes his hand firmly.MICHAELSo you the young man my daughter been hiding from me?Jada rolls her eyes.JADAI wasn't hiding him.MICHAELAlmost a year, right?Jada freezes. Darius smiles nervously. They sit.MICHAELAlmost a year is a long time.DARIUSYes, sir. I know.MICHAELWhy am I just now meeting you?DARIUSBecause I told Jada I didn't want to meet you until I knew I was serious.MICHAELAnd you serious?DARIUSYes, sir.MICHAELYou always this respectful, or this just first-meeting behavior?DARIUSMy dad raised me not to play with another man's daughter.Michael nods, impressed despite himself.MICHAELYour dad sounds solid.DARIUSHe is.JADASee? He's not bad.MICHAELI didn't say he was bad.Beat.MICHAELI'm still deciding what he is.CUT TO BLACK.END OF EPISODE 1

Full 60-episode script package available upon request.

Beat Sheets

Six episodes. Six precision-engineered structures. Hook in 5 seconds. Cliffhanger at 60. Every beat pulled directly from the script.

Ep 1 of 6 — SCANDALOUS: BLOODLINE LIES
MEET DARIUS
RUNTIME: 1:00
FORMAT: 9:16 VERTICAL
SEASON 1
0:00–0:05
COLD OPEN
Michael opens the front door. Jada stands with Darius. Darius extends his hand: "Mr. Reed. Good to finally meet you, sir."
0:05–0:20
HOOK
Michael asks why he's just now meeting him after almost a year. Darius answers directly: "Because I told Jada I didn't want to meet you until I knew I was serious."
0:20–0:45
TEST
Michael presses: "You always this respectful, or is this just first-meeting behavior?" Darius: "My dad raised me not to play with another man's daughter."
0:45–0:55
SHIFT
Michael nods, impressed despite himself. Jada: "See? He's not bad." Michael: "I didn't say he was bad." A beat of silence.
0:55–1:00
CLIFFHANGER
Michael, measured and unreadable: "I'm still deciding what he is." CUT TO BLACK.

Season Arc

Six acts. Sixty episodes. One complete story, engineered for maximum retention and platform flexibility.

Act 1 · Episodes 1–10

THE PHOTO & THE FIRST CALL

"He recognized her. He said nothing. Then he called."

Michael meets Darius and recognizes Renee in a family photo. He calls her from the bathroom. Renee is defensive — until Michael tells her their children are dating. Calvin gets suspicious. Renee throws him off. Darius and Jada say 'I love you' at the door.

Michael calls Renee again from his car. She can't say Darius isn't his son.

Act 2 · Episodes 11–20

THE SILENT WAR

"Two marriages. Two secrets. One name."

Michael tells Jada to slow down with no explanation. Renee warns Darius the next day. Calvin notices Renee flinch at Jada's last name: Reed. Tonya meets Darius and sees Michael tense up. Michael looks up Calvin and sees years of father-son photos.

Tonya finds 'Renee Cole' in Michael's recent searches.

Act 3 · Episodes 21–30

PRESSURE FROM BOTH HOMES

"The kids grow closer. The parents fall apart."

Tonya confronts Michael about Renee. Calvin checks Renee's phone. Jada tells Michael she and Darius are considering moving in. Michael forbids it with no explanation. Michael and Renee meet in person. Renee cannot say Darius is not Michael's son.

Renee's silence tells Michael everything.

Act 4 · Episodes 31–40

THE AFFAIR SURFACES

"The lie was always bigger than one secret."

Tonya follows Michael and sees him meeting Renee. Michael confesses the affair — during their marriage. Calvin questions Renee. Jada leaves home. Michael tells Tonya Renee was pregnant.

Tonya asks: 'Is Darius your son?'

Act 5 · Episodes 41–50

THE DNA QUESTION EXPLODES

"Renee refused once. She can't refuse twice."

Tonya realizes Jada may be dating Michael's child. Darius learns the truth and explodes. Renee refuses the DNA test again. Jada and Darius book the test themselves. Darius takes the swab.

All six sit in the clinic waiting room.

Act 6 · Episodes 51–60

BLOODLINE RECKONING

"The results don't end the story. They start a new one."

The results arrive. Darius is not Michael's son. Then the second page: he is not Calvin's either. The envelope disappears. Tonya reveals she requested a backup copy. Darius reads the truth.

Marcus appears. Renee freezes. Marcus says: 'Tell them why you put my son in Calvin's house.'

The 60-episode arc is self-contained and complete. If performance warrants, Season 4 (Episodes 61–80) has been outlined — following the next generation as they navigate the aftermath of their parents' choices.

Comparable Titles

SCANDALOUS: BLOODLINE LIES sits at the intersection of premium family drama and viral social content — a market position no current title occupies.

Scandal
Scandal
ABC · Shonda Rhimes
The gold standard for Black-led primetime drama. BLOODLINE LIES delivers the same explosive secrets and moral complexity — engineered for the vertical scroll generation.
How to Get Away with Murder
How to Get Away with Murder
ABC · Shonda Rhimes
Secrets, lies, and a Black woman at the center of every storm. BLOODLINE LIES shares the same DNA — but the twist is ripped from a real viral story with 5M+ pre-built views.
Empire
Empire
Fox · Lee Daniels
Family power, betrayal, and empire-level stakes. BLOODLINE LIES delivers the same dynasty-destroying drama in 60-second episodes built for today's audience.
Insecure
Insecure
HBO · Issa Rae
Authentic Black storytelling that built a massive loyal audience. BLOODLINE LIES targets the same demographic with higher-stakes drama and a viral origin story.
Tyler Perry's Sistas
Tyler Perry's Sistas
BET · Tyler Perry
Relationship drama with Black women at the center — one of BET's highest-rated series. BLOODLINE LIES matches this audience with a story ripped straight from viral reality.
Greenleaf
Greenleaf
OWN · Oprah Winfrey
Family secrets hidden behind respectability. BLOODLINE LIES is this story — but the secret isn't in the church. It's in the bloodline.
Pre-existing audience
3–5M+ documented views on the source story before a single episode is shot.
Proven format
Vertical micro-drama is the fastest-growing content format on every major platform.
Complete package
60 episodes written, beat sheets locked, characters cast-ready, compliance documented.

The Audience Already Exists

Before a single episode is produced, the source story has generated over 7 million documented views across platforms — with zero paid promotion. This is not a pitch for an audience. This is a pitch to serve one that already exists.

Source Story
@lonniemauricehill — "My daughter's fiancé is my biological son" — TikTok, YouTube, Facebook, Instagram
Data collected April 2026 · Organic reach only
0M+
Total Cross-Platform Views
Documented across TikTok, YouTube, Facebook, Instagram, X
0M+
TikTok Views
@lonniemauricehill flagship videos
0M+
YouTube Views
Shorts + reaction content
0K+
Facebook Engagement
Views + shares on original posts
0%
Female Audience
Primary demographic 25–44
0 Days
To Viral Status
Organic, zero paid promotion
Views by Platform
In thousands (000s) — bars animate on scroll
TikTok0K
YouTube0K
Facebook0K
Instagram0K
X / Twitter0K
Audience Age Demographics
Percentage of total audience
18–24
28%
25–34
34%
35–44
22%
45–54
11%
55+
5%
Viral Growth Curve
Cumulative views — first 10 days (000s)
Day 1Day 2Day 3Day 4Day 5Day 6Day 7Day 8Day 9Day 1002000400060008000
Gender Split
Female0%
Male0%
The Historical Parallel

Procter & Gamble Invented Soap Operas to Sell Soap.
Vertical Micro-Drama Is the New Soap Opera.

In the 1930s, P&G funded serialized radio dramas to build daily audience habits and sell products. The format worked because it was emotional, addictive, and built into daily routines. Today, vertical micro-drama on TikTok, YouTube Shorts, and Instagram Reels occupies the same psychological space — but with 100x the distribution reach and zero gatekeeping. SCANDALOUS: BLOODLINE LIES is engineered for exactly this moment.

Compliance & Rights

Hartbeat Vertical submission requirements and IP compliance, fully documented.

17 of 17 Hartbeat Vertical Requirements Met
Submission Package
Series title and logline
Episode count and runtime
Format specification (9:16 vertical)
Production company and rights holder
Contact information for legal representation
Story & Format Evaluation
Serialized narrative structure
60-second episode format
Cliffhanger / hook at episode end
Mobile-first visual language
Audience & Genre Evaluation
Target demographic defined
Genre clearly established
Comparable titles provided
Social media audience demonstrated
Production Viability Evaluation
Scripts provided (minimum 2 episodes)
Beat sheets provided
Cast attached or proposed
Legal representation confirmed

Legal Disclaimer: SCANDALOUS: BLOODLINE LIES is a work of fiction. All characters, events, and locations depicted are fictional. Any resemblance to real persons, living or dead, is coincidental. The series is inspired by publicly documented social media content. Full legal review recommended prior to production. All rights reserved © 2026 Upscale Promotions & Entertainment, Inc. Legal representation: The Law Office of Omara S. Harris, Esq, LLC · [email protected] · 404-409-7354

Let's Make
This Series.

The audience exists. The scripts are written. The story is proven. All that's missing is the right platform partner.

Del Rivers
Upscale Promotions & Entertainment, Inc.
[email protected]
The Law Office of Omara S. Harris, Esq, LLC
[email protected]
404-409-7354
Full 60-episode script package
Beat sheets (Episodes 1–60)
Production bible
Budget breakdown (3 tiers)
Cast proposals
Your Name
Company / Platform
Email Address
Message